David Betts Growth chart

Marketing becomes more and more innovative over time, as prospects start to second guess your story and stop listening. Some of this innovation is effective, such as the TV advertising with Meerkats, others fail to make an impression and pass us by. The real question for owners of small and medium businesses is “what should we be doing to win and maintain market share?”

In this issue of Business Relevant News, we look at ways of making the most of your marketing. My own article this month uses the evolution of car brands over time in the UK market to tell a story of marketing evolution. We have selected other articles recommending planning a marketing strategy and methods to use.

I hope you enjoy reading the articles we have selected for you.

By David Betts

16 Awesome Marketing Strategies For Small Businesses by Ian Blair

Whether you present webinars, advertise in niche print media or use coupon deal sites to sell your products and services, this blog lists 16 different marketing strategies you may wish to consider to promote your business, if you aren’t using them already. See here.

money

5 Keys to a Great Small Business Marketing Strategy by Greg Head

If you want your marketing to be effective, you need a clear strategy to make it work. This blog focuses on the 5 key elements that businesses owners can use to grow their sales. Read more now.

Efficient Marketing Strategies for SMEs by Mark Asquith

When you are developing a marketing strategy, there are some pitfalls you need to avoid. This blog gives advice on how to get the most out of your marketing budget. Click here.

time for action

The Ingredients of a Marketing Plan by an Entrepreneur contributor

If you are ready to create your marketing plan, this is the article to read. If lists everything you need to know to create a marketing strategy. See the article now. 

David Betts by a car

A Marketing Lesson Through Car Ownership by David Betts

When something significant occurs in the market, you need to treat it as an opportunity to steal the show. Read more by clicking here.